A statement that we all as retailers and marketers should commit to heart and mind is what I like to call “The Profit Equation.”
There is no sales problem that a good marketing answer cannot solve.
And while this Profit Equation is not quite as profound or game changing as Einstein’s theory of relativity was on a human level, for your business & bank account, this one is impactful if you commit to it and get it right.
We need to look no further for proof of this statement than to all of the online mattress marketing companies of today. They began with an impactful marketing answer to solve a problem that our shared consumer base had. And the rest they say is history.
As always I welcome your feedback and comments on this weeks issue.