Active vs. Passive Media

In this issue I share a new thought process and system to approach when it comes to use any kind of media for your store. I have discovered there are two silos in which you should think about when it comes to paid media.

Active Media includes having effective conversion strategies plugged into your website. Active and effective present moment searches with paid online ads. The use of social media and social proof to propel your store’s position in the market to the front of the line.

Passive Media includes all the media you are likely used to and have spent money on for years but as of late feel more like an advertising victim than an advertising hero.

Click the photo below to get a larger version.

This issue is jam packed, so strap in and enjoy, Leave your comments below.


  1. Bill Fields on November 30, 2018 at 2:00 am

    Jeff: A big selling item today is Geo- fencing/tracking. The down side is it’s not for the small player. The cost is 3 to 4 times per impression that a major player pays. This is where you need a network or buying group.
    The other problem we all face is NEW becomes OLD faster then any time before in history.

    Exponential Change

    • Jeff Giagnocavo on November 30, 2018 at 12:51 pm

      Bill – thanks and you are 100% right.

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