In this issue I share a new thought process and system to approach when it comes to use any kind of media for your store. I have discovered there are two silos in which you should think about when it comes to paid media.
Active Media includes having effective conversion strategies plugged into your website. Active and effective present moment searches with paid online ads. The use of social media and social proof to propel your store’s position in the market to the front of the line.
Passive Media includes all the media you are likely used to and have spent money on for years but as of late feel more like an advertising victim than an advertising hero.
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This issue is jam packed, so strap in and enjoy, Leave your comments below.