Posts by Jeff Giagnocavo

Helpful Information Sells More Mattresses

Yesterday we got to make a sizeable withdrawal. After months of making “deposits” into the mattress buying journey of a potential customer we got paid and paid well.   One sale, one customer $9,814.61. This customer Barbara W. late last year downloaded our mattress buyers guide from our website, deposit #1. Later via our email…

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Be Proud of Your Advertising

In order to improve and make your advertising more effective with the customers you wish to sell I would consider these points to include in your advertising and marketing messages. Commit to being proud to offer and stand behind what is offered in your advertising. If your offer is something you want to immediately move…

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That First Crack Rock

All this month there is a big national campaign at retail promising a FREE adjustable bed base with any purchase of $500. This of course is a very aggressive and attention-grabbing promotion that no doubt steers traffic into this retailers’ stores. While I won’t spend time on this issue discussion the semantics of this nationwide…

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Products Will Never Overcome a Sales Problem

The idea that products will help grow your business is one of the biggest myths our industry has put upon one another for decades now. Products will never fix a sales problem. To give credit where credit is due this is a conversation started and inspired by my good friend, and brother from another mother,…

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Selling the Mattress Buying Experience

Last week we discussed the Perils of One you can re-read or review that issue here. This week I want to share with you my recipe to help you elevate your mattress buying experience so you can compete on a higher more profitable ground as compared to the online sellers, chains, club, big box, home…

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The Perils of One

The most dangerous number in business is the number one. The reliance on any one thing in your business is fraught with danger and likely eventual disaster possibly even demise. Likely you’ve already experienced this, or know other business owners who have. They had that one salesperson they either couldn’t fire or could not live…

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Three Challenges for Mattress Retailers for 2018

This week I have three challenges for you that once you accept and commit to will help you take ideas and turn them into new sales and new profits for your store quickly. Challenge #1 is inspired by my study of Walt Disney and Disney companies. A famous Walt quote is “Do what you do…

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5 Mattress Retailer Opportunities for Success in 2018

2018 is here and I have a fresh, hot off the presses issue for you today. I’m very excited and there a number of reasons for us as independent retail to be very optimistic about what 2018 has in store for us versus 2017. It’s possible that 2017 wasn’t everything that you had hoped it…

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Connect Your Core Business Functions for Profit

Retailers who are operating their business successfully typically have a well-defined marketing messages, advertising plans, an online presence, selling systems, rock solid operations, and customer care procedures. Now imagine if each of these core functions of business were the imaginary child in my “whisper down the line” analogy that brought you to this week’s issue.…

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